Precast Consulting Services
Finance, Marketing & Operations
Stair & Elevator Towers
(click on image for project information)
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Stairtowers were a good product line.
They were high margin and we got most of the work we bid.
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We sold them to papermills. They provided
refuge egress from boilers. They provided ADA acceptable access to
each level of the structure.
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We provided them from Texas to New Hampshire,
by shipping the pieces common carrier flat bed.
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Why were they successful as a new product
line:
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They displaced steel construction and filled
block walls.
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We perfected the design. But other producers
perceived very large design risks because they had never done one.
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We provided the best in quality both in product
and service.
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Unfortunately for us, the paper industry fell
on hard times. But, there is a lesson here for the introduction of
a successful new product line.
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Successful new product lines are an offshoot
of what you are already doing.
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Successful new product lines displaced other
building materials, not other precast.
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Find your new products on your current jobs
and with your partner architects.
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Give it time. New products take two
years to develop.
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